Author Jeff Senne's Presents "CHAPTER 11of his book "NET INCOME": Finding Your Way to a Profitable B2B Net/Web Strategy"

This page includes a detailed Table of Contents for Net Income. Here’s a quick outline.

The Big Picture
Driving Force 1: Striving for Leaness and Efficiency
Driving Force 2: Blurring Lines at the Organizational Boundaries
Driving Force 3: Seeing the Organization as a Living System that is Part of a Large, Living, Networked System
A Learning Business is a Growing Business
Where Do You Start?
Your Business’ Environment and Value Chain
From Process to Strategy
Looking at Flows and Relationships
The TACTICS's Action Planning System

Today’s Critical Challenges for Product Development
Build a Rich Source of Product Ideas Tailored to Your Customer’s Specific Needs
Start with Your Own Information
Small Publishers Share Ideas with a Mailing List
Using the Net for Surveys
A New Way to Design Quickly
Boeing Internal Web
Getting an Engineering Drawing When It’s Needed
An Online Library of Spec Sheets
National Semiconductor Enhances Employee Collaboration, Innovation, and Efficiency
Newsgroups and Email Discussion Groups are Valuable Information Sources
Millipore Helps Customers Visualize a Solution

Some Critical Challenges Facing Manufacturing in Today’s Hypercompetitive Lean Manufacturing Environment
Customer Responsiveness
InfoTest Uses the Net to Develop Responsive Multi-Company Manufacturing
Quality
APQC Studies Best Practice Sharing
Texas Instruments Saves a Whole Plant -- Twice
Quality Thy Name Is Paperwork
Dowell Oilfield Services Uses Intranet for ISO 9000 Documents
Agility
How Information Technology Support Manufacturing
Virtual Process Control
Where Are We Now?
HP Moves Quickly for Market Advantage
Soon We’ll Have a Whole Virtual Factory -- McDonnell Douglas

Critical Challenges to Sales Force Effectiveness in Today’s Hypercompetitive Global Economy
Starting from a Green Screen at Financial Services Corporation
Susan Wood Looks at the Benefits to FSC
FSC Encourages People to Use the System
Getting Account Information Where It’s Usable
Meeting the Challenge of Rising Customer Expectations at Cadence Design Systems
Cadence Design Systems Saves Millions by Shortening the Learned Curve for New Reps
Wang Software Sets Up a “Knowledge Exchange Network”
Lockheed Martin Prepares for the Paris Airshop on the Intranet
Digital Supports Sales Activities with Its Website
Goodyear Helps Retail Store Sales
The Expertise Center Hosts the Platinum Rule Site
Eli Lilly Links Employees Around the Globe -- and Saves
Scanning for Opportunity

Key Challenges of Fulfillment and Distribution in Today’s Hypercompetitive Global Economy
Start by Looking at the Whole Supply Chain
Then Look at Relationships and New Efficiencies
GE’s Trading Process Network Cuts Bids by 10-15%
Time and Paper Savings are Significant
Bringing EDI to the Web
Johnson Controls Builds Relationships with Top Distributors
Marshall Industries -- Working the Middle of the Chain
IBM Outsources Fulfillment and Distribution
Footlocker Stores -- Working the Retail End
The National Sporting Goods Association and the National Shoe Retailers Association Help Members
Apria Health Care Links to Kaiser Permanente
Heineken Loves HOPS

Critical Leadership Challenges in Today’s Hypercompetitive Global Economy
Aerospace Often Gets There First
Lockheed and Martin Marietta Meet the Challenge of a Big Merger with the Net
Lockheed Martin Network Gets Big Returns on Joint Projects
Using Net Technology with Virtual Project Teams Saves Travel Costs
Quaker Oats Oatmail Provides a Virtual Open Door
Marshall Industries Uses Net/Web Technology to Support It’s Total Business Strategy
Focus Groups Let Marshall Discover What Engineers Want
An Extranet Enhances Relationships with Business Partners
Marshall’s Net Seminars are for Staff and Partnets
Keeping Up with Changing Customer Needs
Rockwell International Uses the Net to Share Vision
Fort Knox Federal Credit Union Uses the Net as a Planning Tool