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We've found these six models to be a handy way of thinking about the options you have for improving your profits online. They can be part of your analysis process when you set up a web site or check out the feasibility of online presence. They can help you formulate objectives for your web site There's nothing sacred about these. Other folks, in fact, have suggested other models. But we know these work for us and for our clients.

Here are the six models you'll find out more about in the CyberProfit$ discussion:

• The Six Models for Improving Profits Online
• Transactions Model
• Subscriptions/Memberships Model
• Enhancing Other Business Functions
• Advertising Model
• Net-Related Services Model
• Cost Cutting Model

Remember profit isn't just sales.

The only way to increase profit is to increase revenue, or decrease expenses, or both.

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Customized Solutions for Innovative Leaders

For more information, contact Jeff Senné at:

The Senné Group
591 Cascade Drive
Fairfax, CA 94930

(800) 786-4421
(415) 457-2121 phone
(415) 457-3397 fax

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