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[1] Rushing In Without a Master Plan.[2] Leaving the Task Just to the "Techies" and Not Including the Folks from Customer/Member Service, Marketing and Long Range Strategic Planning.[3] Forgetting to ask the traditional basic market research questions you've always asked before the Advent of the Web and not including the modern Internet tools such as search engines, email, newsgroups, etc. to increase your productivity when asking your marketing research questions.[4] Not making registering your own companies Domain Name a priority.[5] Believing "If you build it they will come!"[6] Forgetting to Promote your Web Site, On and Off the Internet.[7] Not Supplying sufficient Reason to Return -- The web is a dynamic interactive medium and people are motivate by relevant content and fun things to do, not slick, commercialism.[8] Not designing "Web Presence" that works in concert with your existing off-line business Marketing Plan.[9] Overlooking the Web is a Global Medium.[10] Believing your commitment to using the Internet as a business communication medium is just a one shot endeavor rather than it is now a Way of Life for the 21st Century business person and requires that you constantly be on top of rapidly changing technology of the Internet!
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