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Information --
The Net and the Web are information-based media. You'll be effective in your online business if you can provide information that's of high value to your customers, prospects, and friends.
Interaction --
One of the powerful features of the World Wide Web is the ability to set up interactive possibilities for people who visit your Web site.
Individuality --
Find ways to allow folks to find their own answers and solutions whenever they choose. Give them control over many online activities.
Interesting --
Make your online connections interesting enough to bring folks back.
Integrated --
Integrate your online business activities with your other business activities in support of your strategic goals.
