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Foreword by
James Barksdale, President and CEO
Netscape Communications Corporation
At Netscape, we talk
about the Networked Enterprise -- a seamless business environment
that enfolds employees, partners, and customers in a web of information.
Wally Bock and Jeff Senné have written the business professional's
guidebook about the practical strategies that drive this new Enterprise.
We've seen companies
that share this vision achieve astonishing results. On average
they've achieved returns on investment of over 1500% -- spectacular
by any standard. Many of those companies are our customers and
you'll learn more about them and how they did it on these pages.
But you'll find a
lot more. This is not just another Internet book. It's not even
another technology book. It's a business guide. The authors are
business people who care about business results. Just like you
do.
From the moment they
contacted us for help with research on the book, they asked the
kinds of questions our customers ask. Instead of technical updates
on the latest software, they asked for real-world examples of
companies who've raised profits using the Net. That's because
Bock and Senné know that the value of this technology is
determined by how businesses can cut their costs and enhance their
operations online to be more competitive in today's tough, global
marketplace.
What you'll find in
this book is the result of research into the experience of over
a hundred businesses, from small entrepreneurial and medium sized
business to Fortune 500 companies. You'll also find the results
of the years that Bock and Senné have spent running their
companies and consulting with other businesses.
They told us they
got started on this project because they couldn't find a good
book that they could recommend to clients and their audiences
about how business could use the net. Now they're written it and
it's packed with
* facts about how
companies are using the Net for profit
* ways that businesses
are forging profit-building links of information all along their
value chain
* details about how
companies integrated this technology into the business and used
it to support their strategic goals
* advice from the
trenches about what works and what doesn't
* recommendations
about how you can make this work for you
The outcome is more
than an interesting book: from finance to manufacturing, training
to customer service, Net Income is an operating manual for producing
results.
Very simply, this
is an excellent book about how you, in your business, can create
a Networked Enterprise and use it to increase your net income.
Read it. Learn the
lessons Bock and Senné have to teach. And I hope you’ll
enjoy the same great returns on investment that many of our customers
have already achieved.
James L. Barksdale
President and Chief Executive Officer
Netscape Communications Corporation
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Net Income from Amazon.com 
