Jeff Senné a
number of basic speech and training programs which can be mixed
and matched for your specific audience and your program goals.
Here are the basic program titles, many of the titles are hyperlinked
to a more detailed description of the program.
Articles Available for
Review on this Website that relate to the information contained
in these programs:
Clients
from all walks of business are talking
about how Jeff Senné's World Wide Web and Internet Speaking
Presentations and Seminars are both practical and easy to understand.
Please
note that we usually pick a program and then modify the title,
if necessary, so it meshes with the overall program and objectives.
All programs are customized to the attendees specific needs.
Attendees will learn:
-
The
basics of how to connect electronically with their online
services, vendors, suppliers, clients plus a simple explanation
of how to use nine Internet tools.
-
How
to use powerful search engines online to locate information
and conduct research that will help them test new products,
explore new markets and keep an eye on the competition.
-
How
to create an electronic storefront that will draw shoppers
in -- and stock their aisles with the stuff Web-surfers want.
-
What
it takes to introduce their product or services into the hottest
marketplace ever.
-
The
ABC's of the World Wide Web and what you need to tap into
the Web.
-
Strategies
to turn browsers into buyers and keep them coming back.
-
Guidelines,
strategies and Net tools to help them craft and implement
a Web-Site Marketing Plan.
-
Marketing
techniques that will attract qualified passersby and convert
them to customers.
-
Six
strategic actions for niche market selling in cyberspace.
-
The
differences in traditional and Internet marketing and advertising
strategies and tactics.
-
Common
blunders to avoid when setting up shop on the Web.
-
How
to build a company Web site and/or a Master Internet Implementation
Action Plan.
Target Audience:
- Board Members
- President/Owners
- CEOs
- Senior Management
- Middle Management
- Front-line Sales
- Marketing and
Customer Service Representatives
Program Format:
- From a keynote
to 2-day workshop
- Tailored to meet
your specific participants' learning needs, daily challenges
and goals
E-Business
2001:
How to Use Internet Strategies to Sell Your Business Services
or Product
Results! That's
what everyone is trying to achieve. Yet in the hotly competitive
online marketplace, where the rules of the game change faster
than ever, profitable results are harder to obtain. E-Commerce
2000 goes into the keys of selling and marketing on the Internet
in the new millennium. It covers:
- The Web is the
Heart of Selling on Net
- Go Beyond BrochureWare
- Implement Interactive
Web Tactics
- Target YOUR Market
Niche
- Involvement Equals
Increased Results
- Actionable Content
is King!
- Integrate E-mail,
Phone Contact, and YOUR Web site
This presentation
is designed to give attendees practical action steps, tips and
strategies they can implement at in their business to accelerate
their online sales and marketing . It includes:
- Examples of E-Commerce
and E-Business techniques and practices
- Action steps,
strategies, case studies and tactics being used by other small
to mid-size on the web around the globe
This program can
be used as a keynote, general session or half-day workshop.
This interactive
presentation has been designed to give you practical strategies,
tactics and ideas to get started crafting your businesses' Net
Technology strategic plan today. Jeff Senné draws from
the research he conducted on over a 100 companies using Net
technology while writing his latest book, "Net
Income: Cut Costs, Boost Profits and Enhance Operations Online."
The
E-Bank: Building a Virtual Branch in the 21st Century
In the 80's Jeff
was a leader in guiding bank's through the transition process
of become a market and sales driven bank. Today he is the
founder and CEO of The E-Bank where he specializes in guiding
commercial bank's in the process of setting up a profit-building
"Virtual Branch" Web site to compete in the 21st Century.
This program will walk your group through the proven steps
to set up and use your bank's profit building "Virtual Branch"
on the World Wide Web.
This program
is not a computer program -- it's a business program for bankers
who do not know the difference between a bit and a byte. It
will include examples of what other bankers and other financial
service businesses are doing with their Web sites. It is designed
to give you practical action steps, tips and strategies you
can implement at your bank to accelerate your online marketing
plans and to grow a virtual community of business customers
in the 21st Century.
Leadership
(or Marketing) Action Strategies for Surviving and Thriving
in a Digital Economy
In the last
few years, Jeff has worked with hundreds of clients on the
process of setting up a profit-building commercial Web site.
This program will walk your group through the proven steps
to set up and use a profit building site on the World Wide
Web.
This program
is not a computer program -- it's a business program for
people who do not know the difference between a bit and
a byte. It will include examples of what your business industry
and others are doing with their Web sites. It is designed
to give you practical action steps, tips and strategies
you can implement at your business to accelerate your online
marketing plans and to grow a virtual community of business
customers in the 21st Century.
This interactive
presentation will get you and your team on the road to crafting
your businesses' Net Technology strategic plan today. Jeff
Senne draws from the research he conducted on over a 100
companies using Net technology while writing his latest
book, "Net Income: Cut Costs, Boost Profits and Enhance
Operations Online." and his previous book, CyberPower for
Business: How to Profit from the Information Superhighway.
Using
the World Wide Web to Your Business Advantage
Using the
Internet means different things to different people. Having
an e-mail address is one thing; learning to use the power
of the Internet to your firm's advantage is another. This
session, geared for firm decision makers, includes practical
tips on how your firm can use the Internet for research,
marketing and conducting business. Emphasis is on how
your web-site can bring you more exposure and attract
the kind of clients you are seeking. Includes examples
of techniques and practices being used by successful firms
around the globe. May open as a general session and break
down into small groups/roundtables, with other topics
to be decided by the Technology Network.
Net
Income TACTICS
This interactive
presentation designed to give you practical strategies, tactics
and ideas to get started crafting your businesses' Net Technology
strategic plan today. Jeff Senné draws from the research
he conducted on over a 100 companies using Net technology while
writing his latest book, "Net Income:
Cut Costs, Boost Profits and Enhance Operations Online."
This presentation
will present Internet, Web, Intranet and Extranet Success Stories
from the field. You will learn some of the key success strategies
and tactics that business leaders like yourself have used to
cut costs, boost profits and enhance operations by building
their Networking Strategy. You learn:
- Key action steps
to take to get started
- Business Evironment
and Value Chain Analysis
- Use Net and Web
technology enhance your businesses flows of goods and information
- Potential Roadblocks
- Lessons Learned
and Solutions Implemented by those that have been there
- TACTICS (TM)
Action Planning System
Action
Strategies for Using Net Technology
This interactive
presentation designed to give you practical strategies, tactics
and ideas to get started crafting your businesses' Net Technology
strategic plan today. Jeff Senné draws from the research
he conducted on over a 100 companies using Net technology while
writing his latest book, "Net Income:
Cut Costs, Boost Profits and Enhance Operations Online."
This program is
more focused on how the Net and the Web are changing the ways
that we're doing business and how your company or companies
in your industry can craft an effective Net strategy. It looks
at basic details and definitions, and then moves step by step
through the strategy development process.
You will look at
the lessons learned by those that have already begun to use
the web technology to extend their Intranet beyond their corporate
walls to communicate with their business partners, customers
and suppliers. You will exchange and brainstorm ideas with your
peers in the workshop. You will have a chance to explore what
kind of applications can be developed and used in product development,
manufacturing, fulfillment and distribution, administration,
service delivery, sales, customer service and leadership. Finally
you will conduct a TACTICS (tm) Action Planning Process on your
organization which will enable you to develop the immediately
usable strategies, tactics and applications you need to implement
on the road to building your company's Networking Strategy.
- Internet, Web,
Intranet and Extranet Case Examples from the field
- Why Bother -
Opportunities and Challenges
- How to pick the
best strategy
- What to watch
out for along the way
- Lessons Learned
and Solutions Implemented
- Potential Roadblocks
- TACTICS (TM)
Action Planning System
CyberProfits:
Cut Cost, Boost Profits and Enhance Operations Online
Increasing
global competition, continuing pressure to cut costs, increasing
customer demand for quality service and decreasing product differentiation
create a highly competitive marketplace. Experts around the world
agree that the Internet/World Wide Web is one of the most powerful
tools to appear on the business front to deal with these daily
challenges.
This
program will draw on Jeff's most recent book, CyberPower for
Business: How to Profit from the Information Superhighway.
and his "CyberProfit$" video series. From practical business experience
and research Jeff has identified six basic models that people
are using on the Net to increase their profits. In this presentation
Jeff will outline several good examples as well as the lessons
to be learned, positive and negative from each. Briefly, the six
models that will be covered are:
Each
model gives you valuable practical ways that businesses are improving
revenue or decreasing expenses using the World Wide Web as part
of their strategic marketing plan.
This
program is not a computer program -- it's a business program for
people who do not know the difference between a bit and a byte.
It will include examples of what your business industry and others
are doing with their Web sites. It is designed to give you practical
action steps, tips and strategies you can implement at your business
to accelerate your online marketing plans and to grow a virtual
community of business customers for the 21st Century.
Creating
A Profit-Building Business Web Site
In
the last few years, Jeff has worked with several clients on the
process of setting up a profit-building Web site. This program
will walk your group through the proven steps to set up a profit
building site on the World Wide Web.
This program is
not a computer program -- it's a business program for people
who do not know the difference between a bit and a byte. It
will include examples of what your business industry and others
are doing with their Web sites. It is designed to give you practical
action steps, tips and strategies you can implement at your
business to accelerate your online marketing plans and to grow
a virtual community of business customers for the 21st Century.
This
interactive presentation will get you and your team on the road
to crafting your businesses' Net Technology strategic plan today.
Jeff Senné draws from the research he conducted on over
a 100 companies using Net technology while writing his latest
book, "Net Income: Cut Costs, Boost
Profits and Enhance Operations Online." and his previous
book, CyberPower for Business: How to Profit from the Information
Superhighway.
Attendees
will learn:
-
Five
key steps you need to take to build a great business Web site
for your company
-
Four
Action Strategies Businesses are using to create their Networked
Enterprise
-
Strategies
on how to generate traffic to your Web site and keep your
customers coming back
The
Internet Toolbox: Getting the Most from the Net
Increasing
global competition, continuing pressure to cut costs, increasing
customer demand for quality service and decreasing product differentiation
create a highly competitive marketplace. Experts around the world
agree that the Internet/World Wide Web is one of the most powerful
tools to appear on the business front to deal with these daily
challenges.
This
program is not a computer program -- it's a business program for
people who do not know the difference between a bit and a byte.
It will include examples of what your business industry and others
are doing with their Web sites. It is designed to give you practical
action steps, tips and strategies you can implement at your business
to accelerate your online marketing plans and to grow a virtual
community of business customers for the 21st Century. This presentation
will draw on Jeff's most recent book, CyberPower for Business:
How to Profit from the Information Superhighway.
Attendees
will learn:
-
The
business applications of five online Internet tools to network
with peers, prospect s and customers for new member business
-
How
to use search engines, bookmarks and the world Wide Web to
find valuable competitive and market information
-
How
to use the 6 strategic action keys for networking, prospecting
and marketing on the Internet
-
The
secrets to generating increased visitation and participation
on your company's Web Site
Program
Attendees are Talking:
"I
have attended other seminars, but this is the best Internet
presentation I have ever attended."
"Jeff
was great!! Well done and very current."
"Jeff
did an outstanding job of educating and keeping my interest."
"Very
competent, knowledgeable presenter with sufficient broadbased
real world experience to succinctly present the seminar. His
business examples for application were excellent"
"Very
Informative and entertaining."
"I
was totally green prior to the seminar. Now I can take this
knowledge as a 'jump start' that would take others months to
learn on their own."
"Jeff
is a gifted and informative speaker. He is obviously well informed
and an expert in his field. all the material was presented professionally
and courteously. Well done!"
"'Doing
Business on the Internet' was exactly what I needed. It was
tailored extremely well to reach everyone - no matter what our
level of knowledge."
"Excellent,
motivating! You make us want to be on the cutting edge!""This
seminar was terrific! It really cleared up a lot of questions
I had."
