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Master
Internet/Web Implementation Project Action Plan
We have found that
it is inherent in the nature and makeup of a business person that
once their imagination is stirred and their vision has captured
the possibilities their drive for action and results will set
a thing in motion. As you have participated in this workshop,
your challenge has been to connect what you know about business
and what you are learning about the exciting online world with
the technologies and tools and places that you can put those to
work online. As the translator, the person standing between the
purely business people on one side and the technological people
on the other side it is now time for you to take the next step
in you journey into the world of doing business on the net. The
next step in establishing your presence on the Web and or the
Internet is to build a Master Internet/Web Implementation Project
Action Plan for your business.
As you begin the project
of "Transforming Your Vision Into Action Online" by
building your Master Internet/Web Implementation Project Action
Plan it is now time for you to bring together a cross functional
team of experts from inside and outside your organization. These
members of this team will assist you by providing information
on the more technical/operational aspects of the task of setting
up a Web business presence, lend their insights and ideas to multiply
and enrich your vision and creative ideas and aid you in defining
the tactical steps necessary for successfully achieving the vision,
goals and objectives of your Master Internet/Web Implementation
Project Action Plan.
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Overview of the Primary
Steps of the Master Internet/Web Implementation Project Action
Plan Process:
[1] Select and Form
Your Core Internet Task Force Team for the Master Internet Implementation
Action Plan Project.
- Select people that
are key opinion leaders and or your businesses visionaries
- Select high level
decision makers and leaders who have the power to make things
happen in your business
- Include a representative
from each the primary functional areas of your business (for
example some one who is part of the primary functional areas
covered in this book - Marketing, Sales, Advertising & PR,
Production & Quality Assurance, Product Development, Distribution
& Customer Service and Administration & Finance)
- Don't forget to
include both your technical experts and your financial experts
on this team
[2] Set up your organization's
Strategic Focus (existing purpose or mission) and introduce your
Internet Task Force Team to how you could use the Internet as
a strategic and tactical tool to enhance the ability of your organization
to achieve it's mission.
- What business are
your in now?
- What do you want
to use the Internet tools to achieve?
- What are the benefits
and potential ROI offered the business for using the Internet
tools?
- Possibly prepare
a brief business proposal with a solid analysis of what kind
of online activities your competition and peers are doing, some
specific applications and solutions you can see using the Internet
technology offers your business and a detailed report on the
potential "Return On Investment" and benefits you
can see developing and implementing a Master Internet Action
Plan will offer your business to introduce the members of your
Internet Task Force Team to the compelling reasons for participating
in a project of this nature.
[3] Assign "Internet
Awareness Building" Project Preparation Actions. Have everyone
on the Internet Task Force Team:
- Workshops and Courses
- Read and study
books from the recommended Resources included in this handout
- Get connected to
the Web (we recommend the Netscape browser for this) and browse
just to become familiar with the nature of the Internet Technology
- Research and study
similar and competitive business sites online -- this is a good
area to practice using the search engines (such as AltaVista,
Yahoo, Lycos and Infoseek) available on the WWW
- Read Internet magazines,
trade journals and periodicals for what's happening and what's
working in the online world
- Subscribe, attend
and lurk in industry related mailing lists, newsgroups and forums
[4] Use your Internet
Task Force Team to brainstorm, develop and define your businesses
Web/Internet Presence Vision, Goals and Objectives (you might
consider accomplishing Steps 4 - 11 of this process you might
consider doing this at a one or two day offsite retreat with a
professional facilitator who is familiar with the Internet)
[5] Conduct a team
driven review and discussion of the Six Online Business Models
and the Five Online Business Strategies covered in the "CyberPower
for Business: How to Profit form the Information Superhighway"
book by Jeff Senne and Wally Bock with your Internet Task Force
[6] Work with your
Internet Task Force Team to match business functional needs, goals
and related activities (Marketing, Sales, Advertising & PR,
Production & Quality Assurance, Product Development, Distribution
& Customer Service and Administration & Finance) with
Six Online Business Models, the Five Online Business Strategies
and the "Business Functions Web Applications Matrix"
covered in "CyberPower for Business: How to Profit form the
Information Superhighway" book
[7] Brainstorm and
develop a specific list of specific goals, online strategies and
tools you want to include and achieve for each of the primary
functional divisions or departments of your business covered
[8] Conduct and determine
security needs, technological (level of access, hardware, software
programming), financial, personnel and knowledge expertise resources
and requirements your business will need to achieve the vision,
goals and objectives in your Master Internet Implementation Action
Plan
[9] Based on the findings
in step 8 of this plan conduct a current situation analysis with
your Internet Task Force Team to establish what resources you
have and what your will need to acquire in order to achieve the
vision, goals and objectives of your Master Internet Implementation
Action Plan
[10] Create your Master
Internet Implementation Action Plan. This plan should include:
- Specific project
implementation timeline and key milestone dates
- Specific Goals
and Action Steps for each functional department or division.
- An overall Master
Internet Implementation Action Plan focus in the marketing area
that includes market analysis (competition analysis, analysis
of each of your existing and potential target market's products
and customer base) and projected business revenues
- Key road blocks
and challenges with recommended solution oriented action plans
- Cost analysis
[11] Select personnel
from your Internet Task Force Team who can and will form the Internet
Implementation Council. The Internet Implementation Council's
charge will be to implement and monitor the Master Internet Action
Plan by:
- Holding a company
wide kickoff meeting
- Recommend and select
key personnel for specific implementation tasks
- Establish the main
communication methodologies for communication and updates regarding
the progress of the Master Internet Action Plan
- Pinpoint areas
that need refinement
- Check implementation
effectiveness
- Track results by
conducting internal and external customer feedback survey's,
increase in e-mail, number of customer registrations, mentions
within newsgroups and/or mailing lists and reporting any other
success stories and bottom line success achieved by the businesses
use of the Internet
Step 10 of the Master
Internet Implementation Plan Process will probably take at least
three subset steps to achieve. These subset steps will be:
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1. First if your have
done steps 4 - 10 in a officiate setting with your Internet Task
Force Team you will end up with a fairly well developed rough
draft of the Master Internet Implementation Action Plan.
2. The second necessary
subset step will be to assign the specific goals of this plan
to each of the Internet Task Force team members attending the
officiate and then charging each them with forming small task
force teams of their own to flesh out the actions plan needed
to achieve the respective goals they have been assigned. Each
of their respective action plans will need to include the following
information:
- Specific project
implementation timeline and key milestone dates
- Specific Goals
and Action Steps for each functional department or division.
- An overall Master
Internet Implementation Action Plan focus in the marketing area
that includes market analysis (competition analysis, analysis
of each of your existing and potential target market's products
and customer base) and projected business revenues
- Key road blocks
and challenges with recommended solution oriented action plans
- Cost analysis
3. Then after the
individual action plans have been developed you will want to pull
your small task force teams together at an all day meeting for
the purposes of:
- Reviewing the key
details each of the respective plans
- Incorporating the
feedback of their team members who were not on their respective
small task forces
- Ironing out any
potential cross functional conflicts
- Receive the final
approval for implementation of their recommend actions.
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