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Web
Site Construction and Set Up
This is where your
Internet/Web Presence is created and brought online. You can have
us carry out the implementation, or you can have us act as project
managers or advisors or reviewers to your internal staff or team.
Here artwork and copy
is generated, Web pages are created, online documents are produced,
accounts and domains are set up, pages and other files are loaded
onto Internet servers, and everything is tested.
Here is a brief high
level overview of the basic steps we have found that a Web Site
Development Process will include:
[1] Assemble a Design
Team. We suggest the team consist of a:
- Strategic Marketing
Specialist to help craft message that is concentric with company
mission
- Marketing Copywriter
to write appealing, easily understood information that is content
rich
- Technical Specialist
to make the pages
- Graphic Design
specialist to add colorful graphics that entertain the eye for
the viewer
[2] Decide what are
the initial objectives you want to accomplish with your Web Presence
and then conduct a brainstorming session to build a bulletized
list of the content that communicates your companies marketing
message and that you want on your Web Pages.
[3] Create a Web site
page map using story boarding, flowcharts which show the content,
function, links, and approximate layout of all the components
of your Web site pages.
- Level One will
be the Home page and communicate wayfinding links to more information
- Level Two and beyond
will be the destinations of richer information on your business
indicated by the "wayfinding links of your home page"
and will also guide you to other web links spun by your business
web design team.
[4] Create the art
and graphics for the Web page layout
Begin your site development
by developing a mock site. A mock site is a Web site that you
develop on your own computer, not on the Net. That let's you work
out the information, links, proofreading, and other issues before
you take it live.
[5] Convert the content,
art, etc. to HTML and connect to the Net through a Web/Internet
Server
When you've developed
a good site on your own computer, put it on the Web for a Beta
test. At this point you won't be public with your site, you're
just putting it out there to see how things work in the real environment
and buying some time to do some other things relative to your
site announcement
With your site out
there on the Web, test it with a number of browsers. Be sure to
include Internet Explorer, Netscape, browsers from the commercial
gateways, and several versions of Mosaic. Check out your site
at various times of the day and night. Pay special attention to
how fast things load, how easy things are to use, and whether
your links work effectively
[6] Build and implement
your Marketing Roll Out Action Plan to bring people to your Web
site
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