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Marketing
Roll Out Plan
Even the most beautiful and creative Web site is a failure if
no one looks at it. While you're testing your Web site it is a
good time to get ready for prime time when you go public with
your Web site. Here we work with you to develop and implement
all or part of a Marketing Roll Out Plan that publicizes your
site by achieving three primary objectives. These objectives are:
[1] Publicize your site online by registering your Web site in
search engines and Internet directories and setting up appropriate
links to and from other related Web sites
[2] Modify your printed materials so that your URL appears on
your brochures, business cards, in your advertisements, and any
other materials so that you can publicize the site off-line through
advertising in trade journals, TV, radio, articles, literature,
event handouts, networking and sales calls.
[3] Develop a training and educational curriculum to get your
people up to speed, especially your customer service and sales
folks who may get questions about the Web site so that they know
how to introduce your new tool to your clients, prospects, and
friends in a way that is in alignment with your Strategic Marketing
Plan
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