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E-Business Web Presence Consulting Approach Methodology

1. Exploration of Options

We realize that Internet technology is new to many people, and that therefore it is often difficult to decide how best to use it. In this meeting we discuss what other companies and organizations -- in your industry and out -- are doing on the Internet, and show examples.

Being able to see how others are using the Web -- both more effectively and less effectively -- can help to clarify your thinking on how you want to use it.

2. Definition of Objectives and Strategy

Here we work with you to specify what you want your Internet presence to accomplish. We strive to understand your overall business operation and goals, and help you select the Internet strategy that will have the biggest payoff. Here are some examples of how companies use the Web:

• Market products and services to the public
• Capture information about or from your viewers
• Offer customer service information
• Provide special services to "members" or special customers
• Establish an internal communication link among employees

By understanding the technology available and having a broad awareness of current and future uses of the Web, we help you clarify your Internet strategy and the scope of your project. We also help you define those groups who may be involved in the implementation of your strategy -- marketing team, creative team, ad agency, IS department.

3. Design and Project Specification

With the other involved groups, if any, we prepare a preliminary design for your approval. This details what the Web pages and other Internet tools will look like; who will create the copy, artwork, and other source materials; and how it will all work technically.

Along with the design, we prepare a project plan that shows deliverables and completion dates.

4. Implementation

This is where your Internet presence is created and brought online. You can have us carry out the implementation, or you can have us act as project managers or advisors or reviewers to your internal staff or team.

Here artwork and copy are generated, Web pages are created, online documents are produced, accounts and domains are set up, pages and other files are loaded onto Internet servers, and everything is tested.

5. Publicity

Even the most beautiful and creative Web site is a failure if no one looks at it. We develop a plan for publicizing your site online (including Internet directories and search engines) and work with you to publicize the site off-line (advertising, literature, event handouts, etc.)

6. Maintenance

Ideally, an Internet presence fosters an active connection with the viewers. This range from simple changes and additions to the site to ongoing feedback from your "community." In addition, there is ongoing "technical upkeep" required -- managing mailing lists, verifying that links are still good, producing viewer statistics, watching over the database.

It's important to have a plan for the content maintenance, as well as the technical maintenance. You can have us do the maintenance, or we can help create a plan for your team to do it.

7. Follow-up and Review

Just as with any marketing or customer service campaign, it's important to review your Internet effort periodically. We help you revisit your objectives and investigate how well they are being met. We prepare recommendations for any course corrections that seem called for.

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• Book a dynamic E-Commerce or Sales Leadership Speaker
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